I partner with founder-led DTC brands to build retention systems that feel like an intentional extension of the brand experience — not a bolt-on discount engine.
Mapping the real path a customer takes from first order to repeat habit, then building the email, SMS, and on-site moments that actually match that path — not a generic flow template.
Every retention touchpoint is written and designed in your brand's voice. No "10% off, we miss you" emails that feel like they came from someone else's company.
Behavior-based segmentation tied to what customers actually did — not just demographics — so messaging shows up at the moment it's relevant, not on a fixed calendar.
Finding exactly where customers drop out of the loop and why, using cohort and order-pattern data, before recommending a single fix.
Built specifically for early-to-growth-stage DTC brands where the founder's voice and standards are still the brand. Systems that scale without losing that.
Klaviyo, Attentive, Postscript, or whatever's already in your stack — I work inside your existing tools rather than forcing a migration you don't need.
Full review of your current retention stack, lifecycle data, and existing flows — what's working, what's quietly losing customers, and where the brand voice breaks down.
A lifecycle map built around your actual customer behavior, with the specific flows, segments, and triggers that close the gaps found in the audit.
Hands-on implementation inside your existing platform — copy, design direction, and logic — built to sound like your brand on its best day.
Monthly review of performance against the metrics that matter — repeat rate, time-to-second-order, LTV by cohort — with continuous refinement.
"Most retention work treats customers like a list to re-target. I treat them like a relationship with a memory — every message should know what came before it."
If your brand has the traction and the customers — but retention still feels like an afterthought — let's talk.